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Enterprising Investor


Formerly Guiding Assets, Enterprising Investor is the flagship podcast of CFA Institute and the definitive program for the investment management industry. As stewards of the investment industry, Guiding Assets will feature intimate conversations with some of the most influential people from the world of finance about the topics that matter most to investment professionals. The show will also share crucial insights and best practices to help guide investors to make smart, ethical decisions. Enterprising Investor will continue to help build a better world for investors.

Host: Mike Wallberg, CFA

Producer: Mitchell Forst 

Feb 17, 2021

Episode #450 How to Make Smarter Decisions about Money

Paul Sullivan, author of the Wealth Matters column for The New York Times and the Money Game column in GOLF Magazine, discusses why it’s important for financial advisers to discuss money scripts with clients and for families to talk to their children about money. A lifelong golfer, Paul also shares anecdotes from some of the legendary pros, as well as a few things he learned after writing more than 500 columns about money.

Episode Transcript: https://cfainst.is/3u2Dzh3

Topics discussed:
2:00 - Launching Wealth Matters column in the financial crisis
4:13 - Lessons gleaned over 500 columns
5:42 - Paul's; favorite column
7:54 - Why do we have an aversion to talking to kids about money?
11:00 - Strategies for helping people talk about money
13:17 - Money scripts
16:00 - Paul’s writing process and how he keeps finding ideas
18:49 - Flops and mistakes in behavioral finance
21:30 - Richard Thaler and The Thin Green Line
24:54 - Clutch and Tiger Woods
27:58 - Writing for Golf Magazine
30:48 - Paul's favorite golfing character and his favorite golfing story
33:06 - Ray of sunshine question
33:48 - NASA question
34:45 - Flight vs. Invisibility

Related articles and links:

NYT Wealth Matters https://www.nytimes.com/column/wealth-matters

Paul’s favorite column’s:
Somebody’s Watching ... and Ready to Sue https://www.nytimes.com/2009/09/05/your-money/05wealth.html

A Bespoke Perfume Doesn't Come Cheap https://www.nytimes.com/2015/03/14/your-money/designing-personal-perfumes.html

The Green Line Secrets https://www.amazon.com/Thin-Green-Line-Secrets-Wealthy/dp/1451687257

Clutch: Why Some People Excel Under Pressure and Others Don't https://www.amazon.com/Clutch-Excel-Pressure-Paul-Sullivan/dp/1591844290

Golf Magazine: https://golf.com/contributor/paul-sullivan/

CFA Institute members and charterholders Professional Learning Tracker https://cpd.cfainstitute.org/
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Find Lauren here:

LinkedIn: https://www.linkedin.com/in/lauren-foster/

Twitter: https://twitter.com/laurenfosternyc

Find Paul here:

LinkedIn: https://www.linkedin.com/in/sullivanpaulj/

Twitter: https://twitter.com/sullivanpaul?lang=en