May 3, 2023
Susan HayesCulleton, CFA, a noted author, economist, and
managing director of The HayesCulleton Group, shares her experience
in building a successful financial literacy program called "Money
Matters" that has been rolled out in every high school in Ireland.
We discuss the importance of relationships, understanding the
teacher and student perspectives, and having a clear outcome in
mind when creating an engaging and interactive curriculum. We also
delve into Susan's creative approach to teaching financial
concepts, such as her character Paul who learns about alternatives
to direct property investment. By using relatable, real-life
examples and engaging narratives, Susan aims to make financial
education more accessible and enjoyable for young people.
Throughout our conversation, we discuss the challenges of teaching
financial literacy to young people and address misconceptions
surrounding the stock market as gambling. We emphasize the
emotional aspect of money and the importance of understanding our
learned behaviors and attitudes toward it. Additionally, we explore
the process of deciding the chapters for the financial literacy
book "Money Matters," focusing on various ways to make the content
relatable and engaging for teenagers. The inclusion of CFA
charterholders' profiles provides valuable insights into potential
careers, and incorporating networking lessons helps students
develop essential life skills. Finally, Susan shares her
willingness to assist other countries and societies in adopting
this model for financial literacy education. Join us for an
engaging and informative discussion with Susan, and discover the
importance of financial literacy in today's world.
Chapters:
(0:00:04) - Building Financial Literacy
(0:09:15) - Real Estate Investment
(0:12:13) - Navigating Financial Literacy Education
(0:18:57) - Financial Literacy, Career Paths and Networking
(0:28:01) - The Key to Success
(0:31:26) - Financial Literacy With Susan HayesCulleton
Chapter Summaries:
(0:00:04) - Building Financial Literacy (9 Minutes)
In this episode of Guiding Assets, we hear a success story from
SusanHayes Culleton, CFA, a noted author, economist, and managing
director of The HayesCulleton Group. She shares her experience in
building a financial literacy program called "Money Matters" that
has been rolled out in every high school in Ireland, focusing on
personal finance, entrepreneurship, and investing. Susan emphasizes
the importance of relationships, understanding the teacher and
student perspectives, and having a clear outcome in mind when
creating an engaging and interactive curriculum.
(0:09:15) - Real Estate Investment (3 Minutes)
In this part of the conversation, we delve into the creative
process behind Susan's approach to teaching financial concepts,
such as her character, Paul, who learns about alternatives to
direct property investment. By using relatable, real-life examples
and engaging narratives, Susan aims to make financial education
more accessible and enjoyable for young people. We also discuss the
challenge of overcoming biases and misconceptions around the
financial markets, emphasizing the importance of demystifying these
topics for a wider audience.
(0:12:13) - Navigating Financial Literacy Education (7 Minutes)
Throughout this conversation, we discuss the challenges of teaching
financial literacy to young people and address misconceptions
surrounding the stock market as gambling. We also emphasize the
emotional aspect of money and the importance of understanding our
learned behaviors and attitudes toward it. Additionally, we examine
the role of teachers in educating students about personal finance,
entrepreneurship, and the stock market, while considering their
varying interests and confidence levels. Furthermore, we explore
the importance of building relationships with stakeholders and
being open to feedback in the development of financial literacy
curriculum, ultimately prioritizing the needs of students and
teachers.
(0:18:57) - Financial Literacy, Career Paths and Networking (9
Minutes)
We explore the process of deciding the chapters for the financial
literacy book "Money Matters," focusing on various ways to make the
content relatable and engaging for teenagers. The inclusion of CFA
charterholders' profiles provides valuable insights into potential
careers, and incorporating networking lessons helps students
develop essential life skills. We also discuss the possibility of
applying this model to other disciplines, such as STEM, and the
ongoing collaboration on a new book called "Engineering World."
Finally, Susan shares her willingness to assist other countries and
societies in adopting this model for financial literacy
education.
(0:28:01) - The Key to Success (3 Minutes)
In this segment, Susan shares her first job in the industry as part
of a stock market training company and the advice she would give to
her younger self — focusing on the importance of relationships,
empathy, and knowing where you want to go in life.