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Guiding Assets

Formerly Take 15, Guiding Assets is the flagship podcast of CFA Institute and the definitive program for the investment management industry. As stewards of the investment industry, Guiding Assets will feature intimate conversations with some of the most influential people from the world of finance about the topics that matter most to investment professionals. The show will also share crucial insights and best practices to help guide investors to make smart, ethical decisions. Guiding Assets will continue to help build a better world for investors.

Host: Mike Wallberg, CFA

Producer: Mitchell Forst 

Jan 10, 2018

In Episode #320, Andrea Turner Moffitt, a co-founder of Plum Alley Investments, a private investment platform that supports promising women entrepreneurs and gender-diverse teams, provides an overview of early-stage investing — how much was invested in 2016, what is getting funded, and who is making the decisions — and discusses why certain ideas and founders stand out, some of the challenges of being an early stage investor, and why women entrepreneurs need funding. She also shares with viewers the three key takeaways of her book, Harness the Power of Purse: Winning Women Investor, and explains why it is crucial that financial advisers today be “gender smart.”