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Formerly Guiding Assets, Enterprising Investor is the flagship podcast of CFA Institute and the definitive program for the investment management industry. As stewards of the investment industry, Guiding Assets will feature intimate conversations with some of the most influential people from the world of finance about the topics that matter most to investment professionals. The show will also share crucial insights and best practices to help guide investors to make smart, ethical decisions. Enterprising Investor will continue to help build a better world for investors.

Host: Mike Wallberg, CFA

Producer: Mitchell Forst 

May 9, 2016

In Episode #283, Chester Santos, one of the world’s foremost experts on memory training and the 2008 USA Memory Champion, discusses why it’s important for financial professionals to exercise their memories. Santos reviews the three main principles of memorization—visualization, invoking additional senses, and applying creativity; and offers practical tips on how to become better at remembering people’s names.